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Marketing Management: Attract and Keep Customers for Life

Oct 4–5 | 2 days | 3 CRB Credits

  • Location: Oklahoma City, OK
  • Sponsor: Oklahoma City Metro Association of REALTORS®
  • Instructor: John D. Mayfield

For more information and to register for this course, contact Beth Teubner at 405-841-5325 or education@okcmar.org.

Click here to register online!

Course location

Oklahoma City Metropolitan Association of REALTORS®

3131 NW Xpressway

Oklahoma City, Oklahoma  73112

405-841-5301

Course overview

Today’s managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm’s resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company’s brand is strengthened and agents enjoy reasonable autonomy.

This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company’s needs. You’ll learn to better understand the customer in order to achieve the best return on the marketing investment.

Learning objectives

  • Assess the effectiveness of your current marketing plan and the degree to which your agents are aligned with the plan.
  • Select Target Markets.
  • Create a company specific Value Proposition.
  • Understand how to differentiate your company in order to gain and maintain a Competitive Advantage.
  • Understand and incorporate activities that influence buyers and sellers (Marketing Mix).
  • Identify ways to enhance brand awareness.
  • Develop ways to align the company’s marketing efforts with those of individual agents.
  • Examine outstanding marketing efforts in the field of real estate.
  • Utilize planning template tools to create a company-specific Marketing Plan.

Classroom program overview

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The Brokerage Liability course really is a must for all brokers and managers – there is a huge amount of information and practical material that can be used immediately! I couldn’t take notes fast enough. The appendix alone gave me a wealth of resources for my business. Just what I needed in this market. If you haven’t taken a CRB Course in the last few years, you really haven’t taken a CRB course. I highly recommend it!

Jeff Nelson, ABR/M, CRB, CRS, HJN Team Real Estate, Sioux Falls, SD