Marketing Management: Attract and Keep Customers for Life

Nov 4–5, 2009 | 2 days | 3 CRB Credits

• Location: Clive (Des Moines), IA
• Sponsor: Iowa Association of REALTORS
• Instructor: Brad Hanks

To register, download this form. For more information, contact the IAR Education Department at: 800.532.1515 or education@iowarealtors.com

Course overview

Today’s managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm’s resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company’s brand is strengthened and agents enjoy reasonable autonomy.

This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company’s needs. You’ll learn to better understand the customer in order to achieve the best return on the marketing investment.

Learning objectives

• Assess the effectiveness of your current marketing plan and the degree to which your agents are aligned with the plan.
• Select Target Markets.
• Create a company specific Value Proposition.
• Understand how to differentiate your company in order to gain and maintain a Competitive Advantage.
• Understand and incorporate activities that influence buyers and sellers (Marketing Mix).
• Identify ways to enhance brand awareness.
• Develop ways to align the company’s marketing efforts with those of individual agents.
• Examine outstanding marketing efforts in the field of real estate.
• Utilize planning template tools to create a company-specific Marketing Plan.

Classroom program overview