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Marketing Management: Attract and Keep Customers for Life

Oct 13–14 | 2 days | 3 CRB Credits

  • Location: Honolulu, HI
  • Sponsor: Hawaii CRB Chapter
  • Instructor: Brad Hanks

For more information and to register for this course, contact Crystal Lancaster at 808-733-7060, ext. 105 or clancaster@hawaiirealtors.com.

Click here for a registration form. Complete the form and e-mail or fax it to Crystal Lancaster at clancaster@hawaiirealtors.com or 808-737-4977.

Course location

Hale Koa Hotel

2055 Kalia Road

Honolulu, HI  96815

808-955-0555

 

Course overview

Today’s managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm’s resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company’s brand is strengthened and agents enjoy reasonable autonomy.

This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company’s needs. You’ll learn to better understand the customer in order to achieve the best return on the marketing investment.

Learning objectives

  • Assess the effectiveness of your current marketing plan and the degree to which your agents are aligned with the plan.
  • Select Target Markets.
  • Create a company specific Value Proposition.
  • Understand how to differentiate your company in order to gain and maintain a Competitive Advantage.
  • Understand and incorporate activities that influence buyers and sellers (Marketing Mix).
  • Identify ways to enhance brand awareness.
  • Develop ways to align the company’s marketing efforts with those of individual agents.
  • Examine outstanding marketing efforts in the field of real estate.
  • Utilize planning template tools to create a company-specific Marketing Plan.

Classroom program overview

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I just took the Technology Management course, and to simply say, ‘fantastic’ would be an understatement!

This course was everything I wanted in a technology-based course. The content was very well written and the instructor was full of enthusiasm. At the end of the second day, students actually stayed in the classroom well after the required time to ask and listen to additional questions!

Well worth every dollar! Thank you!

Ed Nelson, ABR,CRS,CRB Candidate, GRI,e-PRO, RECS, Howard Hanna Laurel Realty DuBois, Du Bois, PA