Skip to main content

Generational Marketing

1 CRB Credit

It is no longer "one size fits all" - in the workplace or with the consumer. Customer bonding occurs every time a prospective customer interacts with your service, your organization, or some component of your marketing program. Every contact represents an opportunity to find out more about the customer and to strengthen the customer bond, and every marketing activity must be conducted with just that in mind. This program explores how generational issues can positively or adversely affect your business and your workplace. In-house recruitment and retention as well as differentiating services to consumers are all explored based on the values of each of four generational groups:  Veterans, Baby Boomers, Gen-Xers, and Nexters.

Topics explored:

VALUES DEFINED

  • Identifying Generational Values
  • Resolving Inter-Office Generational Identities -- conflicts and opportunities.

CUSTOMER BONDING SYSTEM

  • Customer Bonding Chart
  • Exploring the Customer Bonding System

DIFFERENTIATION

  • Discovering Differentiators
  • Four Steps to Differentiations

IDENTITY STRUCTURE

  • Extended Identity
  • Value Proposition
  • Emotional Benefits
  • Self-Expressive Benefits
  • Providing Credibility



 

Headshot

The CRB Council's products, resources, and education help keep managers, brokers, and owners at the top of their field. In addition to the services and publications, it's the networking opportunities that make my Council experience so valuable.

Jim Kinney, ABR, CRB, CRS, GRI, Rubloff, Chicago, IL, 2008 President-Elect, CRB Council