Business Management: Develop & Execute a Comprehensive Plan
3 CRB Credits
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Strategic business planning and implementation are fundamental to the success of any real estate company. The plan must be relevant, address both internal and external changes and challenges and, guided by the company’s values and vision, be executed so that every staff and/or team member is positioned to optimize their contribution. This online course provides you with a process for developing a strategic business plan, guidelines for implementing that plan and methods for how to apply the plan to real world situations. In addition, you will have the opportunity to examine a variety of business models, evaluate the impact of those internal and external influences and develop change strategies to meet the ever-evolving business environment. And at the conclusion of each module you will have constructed a key part of your personalized business plan.
- Understand the impact of ethical principles and practices and learn to establish values appropriate for your business.
- Create a clear vision statement that guides the focus of your business and the activities of your staff or team.
- Understand the impact of external dynamics and internal change within your business and how to conduct a meaningful situational analysis from which to prioritize your business needs.
- Develop action-oriented goals and objectives and assign responsibility and accountability throughout your staff or team.
- Examine the effects of both marketplace and internal company changes and how they impact planning and implementation.
- Establish a control discipline to organize, implement and manage the business plan.
View and experience a course demo, an excerpt from the new online course Business Management: Develop & Execute a Comprehensive Plan.

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Our members continually say that their membership is a solid investment, resulting in returns far greater than they could possibly gain elsewhere.
Jonathan Nicholas, ABR, CRB, CRS, GRI, 2008 CRB Council President