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Marketing Management: Attract & Keep Customers for Life

3 CRB Credits

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Today’s managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm’s resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company’s brand is strengthened and agents enjoy reasonable autonomy.

This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company’s needs. You’ll learn to better understand the customer in order to achieve the best return on the marketing investment.

  • Select Target Markets.
  • Create a company specific Value Proposition.
  • Understand how to differentiate your company in order to gain and maintain a Competitive Advantage.
  • Understand and incorporate activities that influence buyers and sellers (Marketing Mix).
  • Identify ways to enhance brand awareness.
  • Develop ways to align the company’s marketing efforts with those of individual agents.
  • Examine outstanding marketing efforts in the field of real estate.
  • Utilize planning template tools to create a company-specific Marketing Plan.

View and experience a course demo, an excerpt from the new online course Marketing Management: Attract & Keep Customers for Life.

The Adobe Flash Player is required to view the course demo. If it is not already installed on your computer, you may download it here.

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I was thrilled with the coursework and began implementing ideas immediately! I was so devoted that I became a CRB instructor in 1989. The resources, networking opportunities, and coursework applications have made the CRB Council my SOURCE.

Bonnie Sparks-Gray, ABR, ABRM, CRB, CRS, Mel Foster Company, Davenport, IA, 2007 CRB Council President