Skip to main content

Marketing Strategies that Deliver Results

2-day course, 3 CRB Credits

Formerly titled:  Marketing Management: Attract and Keep Customers for Life

Today’s managers face the challenge of organizing, executing and measuring an effective marketing plan. Their strategy must optimize the firm’s resources and capitalize market opportunities while also considering the role of their agents. When this blend is well executed, the company’s brand is strengthened and agents enjoy reasonable autonomy.

This course is structured to take you from marketing concepts to real world examples, and finally, to a customized, market-specific plan tailored to your company’s needs. You’ll learn to better understand the customer in order to achieve the best return on the marketing investment.

Learning Objectives

  • Understanding the customer in order to achieve the best return on investment.
  • Assessing effectiveness of your current marketing plan and the degree of agent alignment.
  • Creating a company specific Value Proposition and communicating it.
  • Understanding how to differentiate your company for Competitive Advantage.
  • Identifying numerous ways to enhance brand awareness.
  • Aligning the company’s marketing efforts with those of individual agents, and teams.
  • Examining the marketing best practices of other real estate brokerages.
  • Utilizing planning template tools to create a company-specific Marketing Plan.

Certified instructors

Knowledge center
A Boom In REO Insight
December 2, 2011
Handling Objections From Social Media Naysayers
December 2, 2011
Are You a Recruiting Magnet -- Or a Repellent?
December 2, 2011

Knowledge Center ยป

Twitter

Follow us on Twitter

REB Magazine
January/February 2012

Current issue:
January/February 2012

Subscribe to REB
Archives »