The Top 5 Mistakes of Social Media Marketing
By by Pam Lontos and Maurice Ramirez, Ph.D, Real Estate Business Magazine, September/October 2009
As a business owner, you already know the importance of utilizing traditional PR — print, radio and TV exposure — to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet with which you need to become familiar. It’s called social media marketing, or SMM. When combined with your traditional PR efforts, SMM can help you penetrate the marketplace with your message more quickly and more easily than ever before.
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