Got Change?
By Chris Ryan, Real Estate Business Magazine, March/April 2008
Over the past year-and-a-half, a common buzz phrase to describe the current market has been “opportunities disguised as challenges.” That’s cold comfort to struggling agents, many of whom interchange that phrase with another one: “really bad market.”
The brokers, owners, managers and investors thriving right now, however, believe otherwise and say they have the right approaches — approaches that any real estate organization, from Vancouver to Vermont, can put in motion.
Condo-hotels: Expand Your Commission Geography
“This is a very tough market,” said Larry Cohen, senior vice president at Lake Buena Vista Resort Village & Spa in Orlando, Fla. “It forces us to be creative and look for other opportunities, and there are some out there, clearly.”
Cohen should know. He is a popular guy. Part educator and all salesman, he travels the country touting what he considers a strong “other opportunity” for real estate professionals: condo-hotels.
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Marketing for Competitive Advantage is a must course for anyone who wants to put all of their real estate marketing tasks into a usable, hands-on format.
Dominic DeFazio, CRB Candidate, Coldwell Banker Old Pasadena