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Five Trends Shaping Real Estate

By Brett Martin, Real Estate Business Magazine, August/September 2006

Changing technologies, new business models, more fee for service, demographic shifts and a growing pool of minority homeowners lead the list of growing real estate trends.

Stefan Swanepoel

Stefan Swanepoel

Photo courtesy of Stefan Swanepoel

Identifying and responding to trends has always been important for success in real estate, and as the market starts to slow down, it will become even more vital. Certain trends will shape the future of the industry, providing opportunities for those who are prepared to capitalize on these changes.

As Stefan Swanepoel points out, a trend isn't a person, a look, or a new idea. Instead, it's a philosophy or structural shift that's causing a change in the overall real estate market. And Swanepoel, the CEO of six companies, including the RealtyU® Group in Aliso Viejo, Calif., knows trends. He has authored 13 books, most notably the highly acclaimed "Trends Report" that provides an annual comprehensive analysis of the real estate industry in the United States.

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