President's Message
By William C. Furst Jr., CIPS, CRB, CRS, GRI, Real Estate Business Magazine, October/November 2006
Making Marketing Work for You
William C. Furst Jr., CIPS, CRB, CRS, GRI
President, Council of Real Estate Brokerage Managers
Marketing. That's a word that encompasses so much it can be overwhelming. Just what do brokers and owners need to focus on when it comes to marketing themselves and their businesses? What is important for potential clients to know and what can simply be left off a brochure? Is less really more?
In this issue of Real Estate Business, we examine several aspects of marketing to help narrow your focus and provide inspiration for your own creative marketing techniques. In his feature Is Personal Branding Dead?, author Marcus Schaller explains that a true personal brand begins with understanding the problems that buyers and sellers face and then communicating a specific solution to one of those problems. Schaller believes it's not your headshot a client will remember but rather the service you can provide.
Members only feature
The rest of this page is only available to members of the Council of Real Estate Brokerage Managers. If you are a member, please sign in.
If you are not a member and are interested in becoming one, please read the membership information.
Our members continually say that their membership is a solid investment, resulting in returns far greater than they could possibly gain elsewhere.
Jonathan Nicholas, ABR, CRB, GRI, 2008 CRB Council President