Sales Strategies
By CRB, Real Estate Business Magazine, April/May 2007
Sales Meeting Ideas for Managers, Brokers and Owners
Back to Basics: Sales Speak
The past 16 months have been somewhat dormant for the real estate market, give or take a bit depending on the geographic area. During this lull time, sales associates can go into a type of mental hibernation, not using sales skills, regardless of experience in the industry. In fact, when the market was hot, thousands of new hires in the real estate industry were never actually taught to handle in-coming calls. Houses seemed to sell in spite of real estate professionals. With the rumblings of new market activity, it is essential that brokers, owners and managers help sales associates get back to basics and refine their skills. Being prepared and aware will open the door for new sales opportunities.
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Marketing for Competitive Advantage is a must course for anyone who wants to put all of their real estate marketing tasks into a usable, hands-on format.
Dominic DeFazio, CRB Candidate, Coldwell Banker Old Pasadena