Sales Strategies

By Daisy Saunders, Real Estate Business Magazine, June/July 2007

Appreciate Your Employees Today and Every Day:

The Keys to a Happier, More Productive Staff

William is a real estate agent and has been working at a prestigious residential real estate firm for the past six months. He loves the idea of fulfilling his dream and works long hours without being asked. William knows how to build relationships and close the sale so he is well paid for his efforts and enjoys every bit of his job. However, there is just one significant element of dissatisfaction: He has no knowledge of his value to the firm — he doesn't feel appreciated. His manager hardly ever acknowledges his record-breaking sales. Should this be a concern for management?

Yes! Management should be concerned because it greatly impacts an employee's view of you, the job and the company as a whole. Research has consistently shown that people will not give their best for money alone, but they will work harder and with more passion for recognition and a bit of appreciation.