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Shedding Light on Lead Management Myths

By Amy Chorew, Real Estate Business Magazine, June/July 2007

Automatic responses and drip systems are not doing anything to build relationships. This industry is built on referrals and creating relationships — something impossible to do with an automated e-mail.

Automatic responses and drip systems are not doing anything to build relationships. This industry is built on referrals and creating relationships — something impossible to do with an automated e-mail.

For the past few years, the real estate industry has been dealing with the changes the Internet has brought to the business. We have been changing and updating our Web sites to accommodate consumers' needs. Our focus has been on being able to get the leads quickly from our Web sites to our sales associates.

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I was thrilled with the coursework and began implementing ideas immediately! I was so devoted that I became a CRB instructor in 1989. The resources, networking opportunities, and coursework applications have made the CRB Council my SOURCE.

Bonnie Sparks-Gray, ABR, ABRM, CRB, CRS, Mel Foster Company, Davenport, IA, 2007 CRB Council President