Tech Tips
By Robyn Hardy, Real Estate Business Magazine, October/November 2007
Redefining Terms to Manage Leads Effectively
Leads, leads, leads.
They have been described as being "golden." At one time I may have agreed, but, today, I am taking a very different position on exactly what the term "lead" means.
Real estate professionals use the term "lead" as a noun. If you look the word up in Webster's Dictionary, no definition even comes close to the way we use this term in our industry. In real estate, we tend to use many terms that make no sense to others. Without proper definition and understanding by all parties, how can we be effective in our business plans, marketing, systems and budgeting?
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The CRB courses have changed how we analyze our books, agents and long-term retirement plans. They allowed us to pull ourselves out of potential financial ruin and create systems that even my tax accountant has been impressed by.
Jodi Wachholz Monroe, CRB Candidate, TEAM-UP Realty LLC