Coaching Corner
By Carla Cross, CRB, Real Estate Business Magazine, January/February 2008
Best Practice Strategies
Carla Cross, CRB
Manage a top producers in challenging markets
We all want easy success. We all want to "do it our way." And, if we're honest, in our quest for easy success, we fall into some habits that hurt us when times get challenging—like now.
In fact, now is one of the most confusing times ever for agents. Why? Because the majority of them came into the business when the business was going "gangbusters." They didn't have to generate leads, they didn't have to create follow-up systems, and they didn't have to contact old customers to make a decent living. In short, the business tricked them into thinking they didn't have to adopt best practices. It was just too easy to make a buck.
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I was thrilled with the coursework and began implementing ideas immediately! I was so devoted that I became a CRB instructor in 1989. The resources, networking opportunities, and coursework applications have made the CRB Council my SOURCE.
Bonnie Sparks-Gray, ABR, ABRM, CRB, CRS, Mel Foster Company, Davenport, IA, 2007 CRB Council President