Golf Outings, Galas and Sales Rallies
By Pat Pickett, Real Estate Business Magazine, January/February 2008
Don't cry! We've got the inside scoop on planning your special events.
It's inevitable: Every real estate brokerage manager is faced with the daunting task of overseeing a special event for his or her organization. A charitable outing, a sales rally or awards gala are standard events for brokerages that initially seem pleasant enough—and have the potential for becoming an all-consuming gorilla.
While most brokerage managers are able (and eager) to delegate the many details of the task, these events are always a reflection on management. Thus, a grasp on the essentials of event planning and a clear view of the "big picture" can ensure a successful, memorable gathering.
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