Skip to main content

Coaching Corner

By Amy Lessinger, CRB, CRS, GRI, Real Estate Business Magazine, July/August 2008

The Power of Persistence
Help your agents keep their negotiations together

Isn’t it frustrating? Your agents FINALLY write or receive that offer they’ve been trying to generate for weeks only to have it shot down. Your agents try to plead their case, try to keep it together, but there’s resistance.

In today’s market, those who use the power of persistence will win.

It’s amazing to me the amount of apathy out there. I hear about it almost every day. On one hand, agents are hungry; they need the business. But on the other hand, they receive an offer, present it to the seller, and it’s rejected. Or a bump arises during an escrow and rather than navigate the challenge, the deal falls apart. What’s going on?

Members only feature

The rest of this page is only available to members of the Council of Real Estate Brokerage Managers. If you are a member, please sign in.

If you are not a member and are interested in becoming one, please read the membership information.

Every manager should attend Risk Management! It covers complex issues in a short period of time and provides extensive training materials so managers can return to their offices and immediately implement change.

Brenda Kelly, The GROUP, Inc.