Advertising information
2008 Advertising Opportunities
By advertising in Real Estate Business you will reach about 10,000 high-income-earning residential real estate brokers, owners, managers and agents who are interested in the products and services you provide. Many advertising packages are available, so don't miss this advertising opportunity.
Advertising Contact Information
Tiffany Stochel
Phone: 317.571.0051
Fax: 317.571.0052
tstochel@colesmarketing.com
For CRB Membership Information
Member Services Department
Phone: 800.621.8738
Fax: 312.329.8882
info@crb.com
Reader Profile
Real Estate Business is distributed to members of the Council of Real Estate Brokerage Managers, an affiliate of the NATIONAL ASSOCIATION OF REALTORS®.
Real Estate Business Facts
- A targeted circulation of almost 10,000 influential brokerage owners and managers who are leaders in real estate.
- Bimonthly frequency.
The Typical Member
- Is a 55-year-old male with 21 years of real estate industry experience and 15 years of brokerage management/ownership experience.
- Has a personal gross income of $152,506, and has been with his present firm for eight years.
- Is affiliated with an independently owned non-franchised firm, manages two offices and a median of 39 sales associates.
- Obtained the CRB designation 10 years ago.
2008 Advertising Close Dates
| ISSUE |
AD CLOSING |
MATERIALS DUE |
| Jan/Feb |
November 21, 2007 |
November 30, 2007 |
| March/April |
January 25, 2008 |
February 1, 2008 |
| June/July |
March 21, 2008 |
March 28, 2008 |
| Aug/Sept |
May 20, 2008 |
May 27, 2008 |
| Oct/Nov |
July 22, 2008 |
July 29, 2008 |
| Dec/Jan |
September 24, 2008 |
October 1, 2008 |
Display Advertising
| Four color |
1X |
3X |
6X |
| Two-page spread |
$4,564 |
$4,428 |
$4,295 |
| Full page |
$2,536 |
$2,460 |
$2,386 |
| 2/3 page |
$1,850 |
$1,796 |
$1742 |
| 1/2 page island |
$1,649 |
$1,598 |
$1,551 |
| 1/2 page |
$1,521 |
$1,476 |
$1,431 |
| 1/3 page |
$1,267 |
$1,231 |
$1,193 |
| 1/4 page |
$912 |
$885 |
$859 |
| Two color |
1X |
2X |
6X |
| Two-page spread |
$3,771 |
$3,657 |
$3,548 |
| Full page |
$2,095 |
$2,032 |
$1,971 |
| 2/3 page |
$1,676 |
$1,625 |
$1,576 |
| 1/2 page island |
$1,362 |
$1,321 |
$1,281 |
| 1/2 page |
$1,257 |
$1,219 |
$1,183 |
| 1/3 page |
$975 |
$914 |
$886 |
| 1/4 page |
$754 |
$731 |
$710 |
| Black & white |
1X |
2X |
6X |
| Two-page spread |
$3,374 |
$2,169 |
$3,174 |
| Full page |
$1,874 |
$1,818 |
$1,764 |
| 2/3 page |
$1,499 |
$1,454 |
$1,411 |
| 1/2 page island |
$1,218 |
$1,182 |
$1,147 |
| 1/2 page |
$1,125 |
$1,090 |
$1,058 |
| 1/3 page |
$843 |
$818 |
$794 |
| 1/4 page |
$675 |
$655 |
$635 |
Cover Rates & Special Positions
Outside back cover — plus 25% of earned space rate and four-color charge
Inside front and inside back cover — plus 20% of earned space rate and four-color charge
Page one and opposite contents — plus 20% of earned space rate and four-color charge
Preferred/special positions — plus 10% of earned space rate and four-color charge
Cover positions must be booked for a 6-time minimum and are non-cancelable.
Real Estate Business goes directly to plate from disk. There is no film. Advertising rates quoted are for electronic media only. If ads are submitted on film, there is a $60 per color charge for film to be hi-res scanned.
We accept the following transfer media: CD-ROMs or DVDs
File Formats
Files should be formatted as high-resolution (300 dpi) JPG, EPS, TIFF or press-optimized PDF. Color images must be saved as CMYK. We cannot accept files in Microsoft Publisher, PowerPoint, Word or any other application that will not export to EPS, PS or TIFF formats. Advertisers must include all fonts, files of placed or imported images or graphics and other support files.
IMPORTANT
Hard copy proofs are required for all advertising. A Cromalin proof or match-print is required for all four-color advertising. Color-key proofs are not acceptable. If not provided, a color match proof can be run for an additional cost of $60 per ad. Should the advertiser elect to forego color match proofs, the publisher will not be held responsible for any color changes appearing in print. A copy of the ad must accompany all pick-up instructions. The publisher will not be held responsible for errors in pick-up instructions not including a copy of the ad.
Send all orders, CDs, DVDs, contracts, correspondence, proofs, copy, insert samples, printing and reproduction materials to:
Tiffany Stochel
P: 317.570.0051
F: 317.571.0052
tstochel@colesmarketing.com
Mechanical Requirements
Magazine Trim Size — 8.125" Wide, 10.875" Deep
| Ad Size |
Width |
Depth |
| Two-page spread |
16-3/4" |
11-3/8" |
| Full page (bleed) |
8-5/8" |
11-3/8" |
| Full page |
7" |
10" |
| 2/3 page (vertical) |
4-9/16" |
10" |
| 1/2 page (vertical) |
3-3/8" |
10" |
| 1/2 page (horizontal) |
7" |
4-7/8" |
| 1/2 page (island) |
4-9/16" |
7-1/2" |
| 1/3 page (vertical) |
2-1/4" |
10" |
| 1/3 page (square) |
4-9/16" |
4-7/8" |
| 1/4 page |
3-3/8" |
4-7/8" |
Company Supplements
Company Inserts
| |
1- to 2-page |
4-page |
8-page |
| (supplied) |
$3,000 |
$5,000 |
$8,000 |
2008 Referral & Relocation Network
You can build referrals and relocation business for yourself and your brokerage with an ad in the CRB Referral & Relocation Network. Open only to CRB Designees, the ads can promote either your own personal real estate sales services or refer business to the brokerage's relocation department.
Two sizes are available:
Business Card: 2" (tall) x 3 3/8" (wide)
Double: 4" (tall) x 3 3/8" (wide)
Create your own ad or let us create one for you!
Business Card Costs:
One Business Card ad in one or two issues:
$225 each
Best Value
Three or more Business Card ads in three or more issues:
$175 each
Sponsorship Available
Let
Real Estate Business maximize your company's exposure to your targeted audience through our exclusive sponsorship program.
- Reach Prospects
- Reward Buyers
- Increase Brand Recognition
- Build Customer Loyalty
Your company name and logo on the front cover of each issue reminds your customers and prospects that your company is providing this valuable industry information.
Maximize your advertising message, build relationships and keep your name in front of your prospects with the Real Estate Business sponsorship program.
Put this successful marketing tool to work for you.
Custom Reprints
Has your company or product been featured in
Real Estate Business? Maximize your exposure to the market and reinforce your professional credibility with customized reprints.
How can your company use reprints?
- Sales presentations
- Include them with your proposal package
- Create a direct-mail piece
- Distribute at trade shows and events
- Education and training
What kind of customization is available?
- Add your company logo
- Include your company profile and contact information
- Use an extra page to showcase a product or include an advertisement
- Highlight key points in the article
All reprints are printed on 70# gloss stock and are available in full-color or black and white. The reprint will state that the article was featured in Real Estate Business and indicate the issue.
- 100 minimum order
- Delivery time: 3-4 weeks (rush delivery available)
Publishing Offices
Council of Real Estate Brokerage Managers
430 North Michigan Avenue
Chicago, IL 60611
Phone: 800.621.8738
Fax: 312.329.8882
www.crb.com
Publication Personnel
Katie Dwyer
Director of Marketing & Communications
430 N. Michigan Avenue
Chicago, IL 60611
P: 312-321-4427
F: 312-329-8882
kdwyer@crb.com
www.CRB.com
Subscriptions
U.S. subscriptions: $24.99
Real Estate Business is published bimonthly. It is distributed to members of the Council of Real Estate Brokerage Managers, an affiliate of the National Association of Realtors®, and nonmember subscribers.
General Terms & Conditions
- The Publisher reserves the right to reject or cancel any advertisement that does not meet the Publisher's standards, for any reason at any time. In addition, the Publisher reserves the right to place the word "Advertisement" in advertising which, in the Publisher's opinion, resembles editorial matter. However, no change in advertising copy will be made without prior consent of the Advertiser or their Agent.
- In consideration of publication of an advertisement, the Advertiser and Agency jointly and severally will indemnify and hold blameless Real Estate Business, The Council of Real Estate Brokerage Managers, their officers, agents and employees against any loss, damages and expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.
- The Publisher is not liable for delays in delivery and/or non-delivery in the event of any condition beyond the control of the Publisher.
- The Publisher is not responsible for any discrepancies or errors in advertisements supplied by the Advertiser or their Agent.
Storage of Advertising Art
- Artwork, advertising film and other reproduction materials will be destroyed 12 months after last use if return is not requested by the Advertiser or Agency within 11 months of last use.
Agency Commissions
- Fifteen percent commission is allowed to recognized advertising agencies on space, color and position, provided the account is in good standing and paid within 30 days of invoice dates.
- Publisher must receive confirmation of all agency appointments from the Advertiser account. Classified advertising, online advertising and other special advertising, where indicated, is not commission-based. Agencies with outstanding invoices over 60 days do not qualify for the agency discount.
Cancellation & Contract Terms
- Cancellations of advertising must be made in writing and are not accepted after ad closing date.
- If contracts including a frequency discount are not completed in full, the rate for the insertions completed will be applied and charged.