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Getting Away from "Getting Away with It"

By Chris Ryan, Real Estate Business Magazine, November/December 2008

Defining the standard of ethical behavior for your brokerage

Real estate times are tough. In most markets, the days of order-taking and bidding wars are over. Agents are competing for fewer listings. The listings they do land are taking longer to close, even with great continuing education and continually improving service and technology.

This reality, coupled with the formidable power the Internet has handed buyers and sellers, has forced brokers, owners, managers and their agents to become smarter, more efficient and more creative in finding prospects and turning them into clients.

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