Sales Strategies
By John D. Mayfield, ABR, ABRM, CRB, CRS, e-PRO, GRI, Real Estate Business Magazine, March/April 2008
Integrate “Image” into Sales
Set goals based on findings of image audit
1. Write the word "image" as shown below on the first page of a flip chart.
Page 1 of flip chart should show the following:
Explain to the group that today’s sales meeting is on the "Five Key Points of an Image." You will use each letter to briefly describe your "acronym" for "IMAGE."
Ask: What’s the first thing you think of when you think of the word "image?"
Team members discuss their thoughts and reactions to this statement, allowing enough time for three or four responses to your question.
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Managing Generational Identities is a must for any broker/owner or manager interested in longevity and profitability of their operations by really knowing their agents and meeting their needs.
Sue Flucke, CRB, RE/MAX Achievers